On the 6th June 2011, Steve Jobs introduced iMessage to the world.
iMessage is a simple messaging platform which offers the following features:
- Simple conversation that is simpler than instant messaging but more advanced than SMS.
- Group messaging: you can have many contacts in a single conversation.
- Multimedia support: ability to send pictures and other media.
- Notification of message status: you can see the current status of each message.
It just so happens that TextOne mobile client has the same features. This has been available since early 2010 for iPhone and Android and will soon be obtainable for WebOS and Blackberry.
To be frank, simple messaging is a very competitive field, with tens of competing tools, such as Whatsapp, Beluga, Groupme, Kik, etc.
The simple messaging approach was first launched by BlackBerry Messenger (BBM), another closed system that Apple would like to compete with.
Apple decided to take this feature and integrate it into the phone. This is their right as platform owner, and I agree with the view of Fred Wilson: “You have to expect platform owners to work against you” (GigaOM).
As stated by Mark Mulligan in a Financial Times article: “Third-party developers can become a free R&D resource from Apple”.
We know the rule and we accept that when we build a solution for Apple, Facebook, Twitter, Google platform, they have total control on the platform and can even decide to compete with you.
However, speaking of TextOne, we try to reuse our open background to do good. We have features that no one else has and that will make a difference in the long run.
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